Privacy Policy

Last Updated: March 19, 2026

Privacy Notice

This Privacy Policy explains how Stylie Inc. (Stylie, we, our, or us) collects, uses, discloses, and processes personal data when you use our AI-powered fashion styling service, including our mobile application and website (collectively, the Service). By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Age Requirement: The Service is intended for users who are 18 years of age or older. By using the Service, you represent and warrant that you are at least 18 years old.

1. Collection of Personal Data

1.1 Personal Data You Provide to Us Directly

  • Identity and Contact Information: When you create an account, we collect your name, email address, phone number, and communication preferences.
  • Account Information: We collect account credentials, preferences for style advice, shopping preferences, and any profile information you choose to provide.
  • Photos and Images: You provide us with photos of yourself wearing outfits. These images are the core of our Service and may include your physical appearance, clothing, accessories, and background information visible in the photos. We analyze these images using AI technology to provide personalized fashion advice.
  • Conversation Data: We collect and store all text messages, questions, and other content you input into the Service when interacting with our AI chatbot, as well as the responses and recommendations we provide to you (collectively, Conversations).
  • Payment Information: If you purchase premium features or products through the Service, we collect payment card information and billing address using a third-party payment processor. We do not directly store complete payment card numbers.
  • Feedback: We collect any feedback, ratings, or suggestions you provide about our Service, including ratings of outfit recommendations.

1.2 Personal Data We Collect Automatically

  • Device Information: Device type, operating system, browser type, mobile network information, IP address, time zone, and unique device identifiers.
  • Usage Information: Dates and times of access, features used, pages viewed, search queries, interaction patterns, and how you navigate through the Service.
  • Location Information: General geographic location derived from your IP address. With your permission, we may collect precise location data from your mobile device.
  • Cookies and Similar Technologies: We use cookies, pixels, and similar technologies to recognize you, remember preferences, and analyze Service usage. See our Cookie Policy for details.

2. How We Use Your Personal Data

We use your personal data for the following purposes:

  • To Provide the Service: We analyze your outfit photos using AI to provide personalized fashion advice, styling recommendations, and shopping suggestions.
  • To Improve Our AI Models: We use your photos, Conversations, and Feedback to train and improve our AI models, making our recommendations more accurate and helpful.
  • Account Management: To create and maintain your account, process payments, and provide customer support.
  • Communications: To send you Service-related notifications, respond to your inquiries, and send marketing communications (which you can opt out of).
  • Safety and Security: To detect and prevent fraud, abuse, unauthorized access, and violations of our Terms of Service and Acceptable Use Policy.
  • Analytics and Research: To understand how users interact with the Service, identify trends, and conduct research to improve our products.
  • Legal Compliance: To comply with applicable laws, regulations, legal processes, and enforce our rights.

3. How We Disclose Personal Data

We may share your personal data in the following circumstances:

  • Service Providers: We share data with third-party vendors who perform services on our behalf, including cloud hosting (AWS), payment processing, analytics, customer support tools, and email services. These providers are contractually required to protect your data.
  • AI Model Training Partners: We may share anonymized or de-identified data with AI research partners to improve our models, but only after removing personally identifiable information.
  • Shopping Partners: If you choose to purchase items recommended by Stylie, we may share necessary information with retail partners to facilitate your purchase. We will always obtain your consent before sharing data for this purpose.
  • Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction.
  • Legal Requirements: We may disclose data to law enforcement, government authorities, or third parties when required by law, to protect our rights, or to ensure safety.
  • With Your Consent: We may share data with third parties when you give us permission to do so.

We do not sell your personal data to third parties.

4. Your Privacy Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate personal data.
  • Deletion: Request deletion of your personal data, subject to certain exceptions.
  • Data Portability: Receive your data in a portable format.
  • Opt-Out of Marketing: Unsubscribe from promotional emails using the link in our messages.
  • Opt-Out of Model Training: Disable the use of your data for AI model training in your Privacy Settings.

To exercise these rights, email us at customersupport@getstylie.com. We will respond within 30 days.

5. Data Retention

We retain your personal data for as long as necessary to provide the Service and fulfill the purposes described in this Policy. When you delete your account, we will delete your account information and conversations within 30 days. However, we may retain certain data longer if required by law or for legitimate business purposes (such as fraud prevention). Photos and data used in AI model training may be retained in de-identified form.

6. Data Security

We implement industry-standard security measures to protect your personal data, including encryption in transit and at rest, access controls, and regular security assessments. However, no system is completely secure, and we cannot guarantee absolute security.

7. International Data Transfers

Your personal data may be transferred to and processed in countries outside your country of residence, including the United States. These countries may have different data protection laws. When we transfer data internationally, we use appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.

8. Children's Privacy

The Service is not intended for individuals under 18 years of age. We do not knowingly collect personal data from anyone under 18. If we discover that we have collected data from someone under 18, we will delete it immediately. If you believe we have collected data from a minor, please contact us at customersupport@getstylie.com.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, remember preferences, and analyze usage patterns. You can control cookies through your browser settings, but disabling cookies may affect Service functionality. For detailed information about the cookies we use, please see our Cookie Policy.

10. Third-Party Links and Services

The Service may contain links to third-party websites, apps, or services (such as online retailers). We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing them with personal data.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through a prominent notice in the Service. The updated policy will be effective when posted. Your continued use of the Service after changes constitutes acceptance of the updated Privacy Policy.

12. Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Stylie Inc.
Email: customersupport@getstylie.com
Address: 169 Madison Avenue STE 45845, New York, NY 10016 US

13. Additional Information for California Residents

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal information we collect, use, and disclose
  • The right to request deletion of your personal information
  • The right to opt-out of the sale of personal information (we do not sell your data)
  • The right to non-discrimination for exercising your privacy rights

To exercise these rights, email customersupport@getstylie.com. We will verify your identity before processing requests.

This Privacy Policy is effective as of the date stated above and governs your use of Stylie Group, Inc.

Stylie | Your New Fashion Best Friend